Paid Ad Creative
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Performance Ads
Fashion Brand Retargeting Suite
Static and video ad creative for retargeting campaign. Brief driven by diagnosed audience hesitation at product page — not creative preference.
Execution Quality
Work That Performs, Not Just Presents
The portfolio is a secondary proof layer — not the primary commercial case for ABECODS. Execution quality matters, but only in service of a diagnosed, structured brief. For the deeper evidence, see the Case Studies.
Portfolio showcases execution quality across client engagements. Each piece reflects a brief rooted in a diagnosis — not aesthetic preference alone. Design, copy, and structure are always secondary to the commercial objective they serve.
See Case Studies Instead
For the evidence and logic
Selected Work
Landing Page
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Landing Page
Supplements DTC Launch Page
High-intent landing page for a new product launch. Structured around trust signal placement, benefit hierarchy, and friction-reduced conversion path.
Product Creative
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Ecommerce Creative
Home Décor Product Photography Direction
Art direction for product imagery aligned to conversion-first brief — lifestyle context chosen based on diagnosed audience trust gaps, not aesthetic preference.
Performance Report
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Dashboard & Reporting
Ecommerce Performance KPI Dashboard
Custom reporting dashboard built post-stabilization to surface commercially relevant metrics — revenue per session, checkout drop-off, attribution by channel — without activity noise.
Trust Asset
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Branding & Trust
Brand Trust Architecture — Wellness DTC
Full trust signal system — review architecture, credibility markers, authority indicators, and certification display — designed to reduce hesitation at key decision moments.
Ad Campaign
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Performance Ads
Furniture Brand Top-of-Funnel Campaign
Upper-funnel video ad series designed to create qualified awareness — message structured around diagnosed buyer hesitation patterns, not brand storytelling.
PPC Landing Page
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Landing Page
Apparel Brand Google Ads Landing Page
Conversion-focused landing page built for high-intent search traffic. Message-market match driven by keyword intent analysis and diagnosed trust gaps from prior funnel audit.
Attribution Report
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Dashboards & Reports
Post-Stabilization Attribution Framework Report
Structured attribution report delivered post-sprint, giving the client a clear, channel-level view of revenue contribution — replacing four conflicting vendor reports with one source of commercial truth.
Email Creative
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Ecommerce Creative
Abandoned Cart Recovery Email Series
Three-email recovery sequence structured around diagnosed reasons for abandonment — not generic urgency copy. Personalized by cart value and product category.
The Deeper Proof
See the Logic Behind the Work
Portfolio shows what was built. Case studies show why it was built, what problem it was solving, and what the results looked like. That is where the real commercial evidence lives.